Great free marketing is just a manifesto away…

8 10 2012

After hearing him speak at our recent state-wide TAB Synergy Conference I’ve begun reading Andy Sernovitz’ really fine book “Word of Mouth Marketing”.  Andy’s whole premise is that if you do the right things, people will talk about you – and that’s the best kind of marketing.  I’d encourage you to check out his website.  In the meantime, here are his 13 key concepts, which he refers to as his “Word of Mouth Marketing Manifesto”.   Read the rest of this entry »

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