Who is Jeff?

Jeff Whittle is President of The Alternative Board – Metro Dallas and Managing Director of Cogris Consulting, a Dallas-based management consulting company.  In 2012 he was named by the U.S. Department of Commerce to the National Board of Examiners for the Malcolm Baldrige Performance Excellence Award.   He is certified in Strategic Business Leadership Coaching, Board Facilitation, and Mediation/Dispute Resolution.  His practice area focuses on improving the operational and financial performance of owner-managed business in the Dallas area.

Jeff practiced law in Dallas for 15 years accepting a sales position with Co-Counsel in 1997.  He ultimately managed sales for the southeastern United States and eventually was named Chief Technology Officer.  He went on to head web services and business development at jobs.com, an on-line employment recruiting start-up funded by CBS, Hunt Capital Investments, IdeaLab and premier Dallas individual venture capital investors.  Jeff later became Executive Vice-President at The Pinnacle Corporation, where he led strategic planning, product development and management, strategic alliances and marketing for a national leader in convenience-store automation.  In 2004 Jeff became CEO of Royal Cameron Corporation, a vertically integrated educational furniture manufacturer that sells product throughout the United States, Canada, Mexico and the Caribbean.

Jeff launched The Alternative Board – Metro Dallas and Cogris Consulting in 2011.

Jeff has served on the North Texas Executive Committee for the March of Dimes and is the former chairman of the Board of Directors for Big Brothers and Big Sisters of Arlington.  He has served as an Adjunct Professor of Law at the Southern Methodist School of Law, and currently volunteers as a Big Brother in Dallas.  Jeff has three children and lives in Dallas with his wife Polly.


6 responses

10 09 2012
Christopher Newhouse

Mr. Whittle,

I just read your article about last weekends Texas A&M vs. Florida game. I am thrilled you had the opportunity to experience Aggie hospitality. Unfortunately I was unable to make it to the game due to my National Guard commitment. The only reason I am telling you this is because in your article, I see Company A-1 pictured at the top with whom I believe to be you. I sincerely hope that Company A-1 was one of your reasons for writing this article. I have a fine group of individuals and it makes me proud to see them representing our university and our culture so well. In addition, I would like to extend my thanks and gratitude for the article as a whole. Though we may not have the best football team, one thing we Aggies are proud of is our southern hospitality roots.

10 09 2012
Jeff Whittle

Hi Christopher…yes, the old fat guy in the Gator jersey is me, and if that’s Company A-1 you can be proud. They were a nice group of guys and I appreciated their willingness to let me stand there for a second with them. Sorry you missed the game, we were lucky to get out of that one with a win. Thanks for your service and your kind words….Jeff

11 09 2012
jim jeter

Jeff, any wonder why everyone hates the USA, or Texas, or the Dallas Cowboys and the Aggies? As Lynn Ashby, the former editor of the Houston Chronicle and a tu graduate, said in a commencement speech in Aggieland many years ago, “They are on the outside looking in, claiming we are an exclusive club, when in actuality all of the above are the most inclusive groups you can find”. If you want to be part of the Aggie family and are willing to honor standards that have been embedded over almost a century and a half, come on!!! Welcome! Yes, Jeff we get it, we got it and are we are willing to share it. Gig’em to you and your family for getting it as well, Many don’t! And Jeff, we pledge not to let the SEC or anyone else change the tradition laden culture that this country needs in spades. Good Luck to the Gators the rest of the year, make us look good. JIM ’70

13 09 2012
Jeff Whittle

Great to hear from you Jim. Hope you guys have a great rest of the season and we’ll look forward to seeing you in Gainesville next year.

13 09 2012
Steve Lawson

Thank you so much for your article on A&M. As an Aggie dad I am proud to hear stories like yours. The culture at A&M is truly remarkable and one that every organization would benefit from studying. For an article on strategic leadership and organizational culture; I had the privilege of interviewing Dr. Michael Hitt, professor of Strategic Management in the May’s Business School, a Porter Garner, president and CEO of the Aggie Alumni Association. It was truly an honor and a privilege to pick their brains. If you’re interested, you can read the article at Regent University’s Journal of Strategic Leadership – http://www.regent.edu/acad/global/publications/jsl/vol3iss2/home.htm
Thanks again for your encouraging words,
Steve Lawson

18 02 2013
Paul Bailey


Thank you for your kind words regarding your visit to Aggieland. For those of us from there… it is a very special place. I am proud to hear that your visit was enjoyable.

Warmest regards & continued success to you,

Paul Bailey

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